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The Secret Sauce to Social Media Fundraising: DC’s Give to the Max Day Story
Thursday, February 16, 2012 from 7:30 AM to 9:00 AM (EST)
THE EVENT IS NOW SOLD OUT BUT YOU CAN STILL PARTICIPATE AT 8AM ON 2/16/2012 BY LIVESTREAM.
“The region’s nonprofits are celebrating a fundraising victory after a 24-hour online giving campaign last week pumped $2 million into a sector that has struggled with fewer donations during the nation’s slow economic recovery.” (Vanessa Small, The Washington Post.)
Give to the Max Day: Greater Washington raised $2,017,196 with 17,838 donations for over 1,000 nonprofits in the DC, suburban Maryland, and northern Virginia areas. In social media, this event generated over 8,000 tweets using the #give2max hashtag and daylong trending in the Washington region. The Give to the Max Day Facebook page had a 99.4% talking about rate (1,716 of the total 1,726) rolling into days after the event.
So what’s the secret to this event’s success?
The fantastic word of mouth, structured training workshops, and resources that fueled regional nonprofits to sign up and fundraising, proved social media can in fact produce donations.
Join us for the discussion with players of last November’s giving day to see how they were able to leverage social media for fundraising and doing good.
Jessica Hazlett (from Corcoran Gallery (@CorcoranDC)
Moderator: Geoff Livingston (@geoffliving)
The registration fee will include a continental breakfast.
In addition, a $10 Razoo Giving Card will be given to each guest to contribute to their favorite cause.
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